Fruit of the Loom – Comfortable Basics in Premium Quality

Two male models pose in front of a large curved doorway wearing our sweatshirt sets.

The Heritage

A COLORFUL HISTORY

Fruit of the Loom® was born in 1851 when brothers Benjamin and Robert Knight bought their first mill and started producing cotton cloth and textiles in Warwick, Rhode Island. Fruit of the Loom® was registered as an official trademark in 1871, making it one of the world’s most historic brands – predating the invention of light bulbs, cars, and telephones! Today, Fruit of the Loom® is a global brand, providing colorful t-shirts, fleece, underwear and apparel to consumers of all ages. Staying true to our roots and close to our heritage, we pride ourselves in delivering authentic quality, value and style. We are passionate and driven; devoted to enriching our customers’ lives through comfort, performance, and fun. Fruit of the Loom® is part of the Berkshire Hathaway Group. Being part of the Berkshire organisation provides financial security and a strong foundation on which we can build for the future.

Firm Foundations in Europe

Fruit of the Loom® has been well established in Europe for over 30 years. Our distribution covers over 30 European countries, and we are one of the continent’s leading imprint brands. Our European headquarters and our large distribution centre are based in Kaiserslautern, Germany. Over the years, Fruit of the Loom® has built a strong network of wholesalers and business partners throughout Europe to ensure our customers continue to receive the excellent serve levels they have come to expect.